Social Responsibility Has to Co-Exist With Increasing Shareholder Value

Big Task Weekend brings together leaders who understand that in a global community there are trends in the marketplace that have to be incorporated into the way we now do business. Stakeholder value can be created while benefitting society – and in the process, allowing individuals to grow. Corporations are building infrastructure in emerging markets, laying the foundation for future relationship opportunities. More than ever before, the business community has embraced social responsibility as a prerequisite to “acting local.”

 
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Insight and Innovations That Drive Growth and Create Real Societal Change

Since 2005, Big Task has brought together CMOs, CEOs and presidents of organizations with the common goal of exploring social trends, with the purpose of creating partnerships, joint initiatives and developing new channels of opportunity.  Past and present sponsors of this exclusive event include AARP, California Health and Longevity Institute, Del Monte Foods, Kaiser Permanente, Safeway, PhRMA, McDonalds, Mars, WebMD and WellPoint.

"Big Task gives me an opportunity to really reach out to other executives and other marketers that are concerned with similar issues. But, it also gives us the opportunity to meet with a number of companies in one place that we might not be able to get together in another environment. So it really helps jump start our health and wellness marketing initiatives in a very meaningful and a very powerful way."

Mike Minasi, President, Marketing, Safeway



News & Updates:

Big Task Weekend 2008 – promising to be our most exciting – will be held October 2–4 at the Four Seasons in Westlake Village, CA


For more information
please contact:

Dawn Cotterell (email)
310.444.0049 x121